Training on Social Media Management

This training session is on social media management, particularly on social media calendar operationalization, content idea & management, and the proper utilisation of technicalities on Facebook.

LESSON 1

Diagnostic Warm-up and Introduction

This section begins with the speaker introducing herself, followed by an assessment of the current standing of the participants with regards to social media knowledge and awareness.

LESSON 1A

Overview of the Social Media Tools

This section introduces an overview of the social media tools that are conducive to an efficient management of social media.

LESSON 2

Strategies in Social Media Management

This section discusses the importance of a social media calendar and a dedicated social media team, providing a background on the positions that an individual can take on in a social media team, and their respective responsibilities.

LESSON 2A

Common Management Problems

This section sheds light on the problems that one may encounter in the management of a social media page, such as the overlapping of roles and/or one-man teams, messy scheduling, and unrealistic metrics & goals.

LESSON 3

Types of Content

This section discusses the different types of content that one can post in the attempt to engage with the audience. The speaker particularly mentions that video posts are most favored by the current Facebook algorithm.

LESSON 4

Overcoming Creative Slowdown

This section explores the challenge that is often faced in social media management: creative slowdown. The speaker provides steps to combat and overcome the said problem.

LESSON 5

Ideation Activity and Identifying the Brand’s Message

This section engages the participants through an ideation activity that demonstrates a campaign for the Aleng Pulis Chatbox, introducing the concept of the message house in concisely communicating a message to the people.

LESSON 6

Automation Tools

This section introduces the available tools for generating content and managing tasks, schedule & analytics.

LESSON 7

Choosing a Platform

This section introduces the subplatforms on Facebook, groups and pages, detailing on the dos and don’ts in managing these subplatforms.

LESSON 8

Data Insights

This section informs where to find the data and analytics from Facebook in properly keeping track of a page’s engagement.

LESSON 9

Practical Tips and Reminders

This section serves as a neat reminder for the viewers and participants on the most practical and important steps in effectively managing a social media brand.

LESSON 10

Lesson Refresher

This section engages the participants through a review of the past lessons in the session.

LESSON 11

Frequently Asked Questions

In this section, the speaker addresses remaining questions from the participants to provide them a better understanding of proper social media management.

NEXT STEPS

What to do next?

free

FREE